Communication Bachelor of Science Degree
Communication
Bachelor of Science Degree
In our communication degree, you'll develop the key skills you need to become a successful communication professional.
Overview
Developing productive relationships, managing teams, analyzing audiences, creating effective messages, and understanding media are key competencies needed for successful communication professionals. RIT’s communication degree prepares you in the theory, research, and practical application needed to develop these skills. You will graduate ready for a successful career as a communication specialist. The degree’s strong focus on undergraduate research also prepares students for graduate work in communication and related academic disciplines.
Students customize their program work by taking professional core courses from RIT’s nine colleges, in areas as diverse as design, photography, marketing, health care, programming, and engineering, to name a few. This unique combination of course work allows you to explore the breadth of the communication field while studying other subject areas of professional or personal interest. You will be are prepared for a variety of careers, ranging from traditional corporate communication to entrepreneurial start-up environments.
Plan of Study
Students take courses in communication theory, visual communication, public speaking, mass communication, communication law and ethics, technology-mediated communication, and research methods. They also complete a professional core from one of the many minors across the university or may design their own. Electives and liberal arts courses complete the curriculum. Students complement their classroom work by completing one semester of cooperative education that deepens students’ knowledge of the communication field while they gain hands-on work experience that prepares them for a full-time position after graduation.
Advising
Every student in the School of Communication is assigned a professional academic advisor and a faculty mentor. Professional advisors assist with course planning and registration. The faculty mentor provides advising on career development and planning, including information about research opportunities, graduate school, and jobs. Peer mentors, who are upper-level advertising and public relations students, are also available to answer questions about classes, clubs on campus, student-run activities, and other matters from the student’s perspective. For more information, please refer to the college's academic advising page.
Communication Master's Degree
The School of Communication offers an MS degree in communication.
RIT/Syracuse University College of Law 3+3 Option
RIT has partnered with Syracuse University’s College of Law to offer an accelerated 3+3 BS/JD option for highly capable students. This option provides a fast-track pathway to law school in which students earn a bachelor’s degree and a juris doctorate degree in six years. In the 3+3 option, students interested in the following RIT majors–advertising and public relations, communication, criminal justice, economics, international and global studies, journalism, philosophy, political science, psychology, public policy, and sociology and anthropology–may apply to the option directly. Successful applicants are offered admission to RIT and given conditional acceptance into Syracuse University’s College of Law. Learn more about the RIT/Syracuse University College of Law 3+3 Option, including admission requirements and frequently asked questions.
Accelerated 4+1 MBA
An accelerated 4+1 MBA option is available to students enrolled in any of RIT’s undergraduate programs. RIT’s Combined Accelerated Pathways can help you prepare for your future faster by enabling you to earn both a bachelor’s and an MBA in as little as five years of study.
Act Sooner. Know Earlier.
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Careers and Cooperative Education
Typical Job Titles
| Social Media Specialist | Communication and Marketing Coordinator |
| Director of Development | Technical Writer |
| Campaign Manager |
Salary and Career Information for Communication BS
Cooperative Education
Cooperative education, or co-op for short, is full-time, paid work experience in your field of study. And it sets RIT graduates apart from their competitors. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries. RIT co-op is designed for your success.
Students in the communication degree are required to complete one block of cooperative education.
Curriculum for Communication BS
Communication, BS degree, typical course sequence
| Course | Sem. Cr. Hrs. | |
|---|---|---|
| First Year | ||
| COMM-101 | General Education – Elective: Human Communication An introduction to the theoretical and conceptual underpinnings of oral, visual, and written communication. Introduces basic communication models, the role of language in communication, symbols and symbol making, issues of audience analysis, and the development of different modes of discourse. Also explores the history of communication and introduces students to basic principles and research in communication studies. Lecture 3 (Fall, Spring, Summer). |
3 |
| COMM-105 | Foundations of Communication An introduction to the discipline of communication and the fields of advertising, journalism, and public relations. Topics include: the history and evolution of the discipline, major theories, principles of ethics, methods of research, writing styles, digital portfolio development, professional organizations, and potential careers. Students meet professors in the School, explore opportunities to engage with the professional and academic community beyond the classroom. (This class is restricted to ADVPUB-BS or PTCOMM-BS, COMM-BS or JOURNAL-BS Major students.) Lecture 3 (Fall, Spring). |
3 |
| COMM-201 | General Education – Elective: Public Speaking The public speaking course is designed to equip the student with knowledge of the theories and principles necessary for formal public speaking. Informative and persuasive speeches are the focus with emphasis on organization, evidence, language use, strategy, delivery, and effective use of media aids. Public speaking is generally offered each semester. Lecture 3 (Fall, Spring). |
3 |
| COMM-202 | Mass Communications The history and development of U.S. media, theoretical aspects of mass communications, the composition of media audiences, law and regulation of mass communications and how the media affect and are affected by society are presented. Lecture 3 (Fall, Spring, Summer). |
3 |
| MATH-101 | General Education – Mathematical Perspective A: College Algebra This course provides the background for an introductory level, non-trigonometry based calculus course. The topics include a review of the fundamentals of algebra: solutions of linear, fractional, and quadratic equations, functions and their graphs, polynomial, exponential, logarithmic and rational functions, and systems of linear equations. (Prerequisites: Students may not take and receive credit for MATH-101 and MATH-111. See the Math department with any questions.) Lecture 3 (Fall, Spring). |
3 |
| YOPS-10 | RIT 365: RIT Connections RIT 365 students participate in experiential learning opportunities designed to launch them into their career at RIT, support them in making multiple and varied connections across the university, and immerse them in processes of competency development. Students will plan for and reflect on their first-year experiences, receive feedback, and develop a personal plan for future action in order to develop foundational self-awareness and recognize broad-based professional competencies. Lecture 1 (Fall, Spring). |
0 |
General Education – Artistic Perspective |
3 | |
General Education – Ethical Perspective |
3 | |
General Education – First-Year Writing (WI) |
3 | |
General Education – Global Perspective |
3 | |
General Education – Elective |
3 | |
| Second Year | ||
| COMM-341 | Visual Communication This course is an introduction to the study of visual communication. The iconic and symbolic demonstration of visual images used in a variety of media is stressed. The major goal of the course is to examine visual messages as a form of intentional communication that seeks to inform, persuade, and entertain specific target audiences. Lecture 3 (Fall Or Spring). |
3 |
| COMM-342 | Communication Law and Ethics This course examines major principles and trends in communication law. The course analyzes a broad range of issues related to the First Amendment, intellectual property, and media regulation. Special attention is paid to discussing the major ethical perspectives and issues surrounding contemporary communication behavior. Lecture 3 (Spring). |
3 |
| Choose one of the following: | 3 |
|
| COMM-302 | Interpersonal Communication Interpersonal communication provides analysis and application of the major theories of interpersonal communication in various situations. The course focuses on perception of self and others, language use, nonverbal communication, and symbolic interaction in the communication of shared meanings in face-to-face and mediated interpersonal relationships. There is a strong focus on both conflict management and intercultural interactions. Lecture 3 (Fall Or Spring). |
|
| COMM-303 | Small Group Communication This course provides students with opportunities to engage in small group decision making and problem solving. Students will analyze and evaluate their own experiences and relate them to theories and research from the field of small group communication. Lecture 3 (Fall Or Spring). |
|
| COMM-304 | Intercultural Communication Intercultural communication provides an examination of the role of culture in face-to-face interaction. Students may find a basic background in communication, anthropology, or psychology useful. Lecture 3 (Fall Or Spring). |
|
| COMM-343 | Technology-Mediated Communication Technology-mediated communication (TMC) was originally defined as a form of electronic written communication. As networking tools advanced, TMC expanded to include new software developments, such as instant messenger and the web. Today, the term technology-mediated communication is used to refer to a wide range of technologies that facilitate both human communication and the interactive sharing of information through computer networks. Through readings, discussions, and observations of online behavior, students will be introduced to TMC terms and theories to further develop their TMC communication and critical thinking skills. Lecture 3 (Spring). |
3 |
| STAT-145 | General Education – Mathematical Perspective B: Introduction to Statistics I This course introduces statistical methods of extracting meaning from data, and basic inferential statistics. Topics covered include data and data integrity, exploratory data analysis, data visualization, numeric summary measures, the normal distribution, sampling distributions, confidence intervals, and hypothesis testing. The emphasis of the course is on statistical thinking rather than computation. Statistical software is used. (Prerequisite: MATH-101 or MATH-111 or NMTH-260 or NMTH-272 or NMTH-275 or a math placement exam score of at least 35.) Lecture 3 (Fall, Spring, Summer). |
3 |
General Education – Immersion 1 |
3 | |
General Education – Scientific Principles Perspective |
3 | |
General Education – Social Perspective |
3 | |
Open Elective |
3 | |
Professional Core‡ |
3 | |
| Third Year | ||
| COMM-301 | Theories of Communication An introduction to human communication theory, including a history of the field and major theories from the intrapersonal, language, interpersonal, small group, public, organizational, mass, visual, and computer-mediated communication contexts. Theories based both in the humanities and the social sciences are covered. This course should be taken during the student's second year. (This class is restricted to ADVPUB-BS or PTCOMM-BS, COMM-BS or JOURNAL-BS Major students.) Lecture 3 (Fall, Spring). |
3 |
| COMM-401 | Quantitative Research Methods An introduction to the methods and ethics of scientific, scholarly communication research including methods of locating, analyzing, critiquing, and conducting communication research. The course focuses on empirical research methods and leads to the development of a research project proposal suitable for implementation in senior thesis in communication. This course should be taken during the student's third year. (Prerequisites: COMM-301 or equivalent course.) Lecture 3 (Fall, Spring). |
3 |
| COMM-499 | Communication Co-op (summer) One semester of full-time paid work experience in a professional setting related to the communication major. (This class is restricted to ADVPUB-BS or PTCOMM-BS, COMM-BS or JOURNAL-BS Major students.) CO OP (Fall, Spring, Summer). |
0 |
General Education - Natural Science Inquiry Perspective§ |
3 | |
General Education – Immersion 2, 3 |
6 | |
Communication Elective |
3 | |
Open Electives |
6 | |
Professional Core‡ |
6 | |
| Fourth Year | ||
| COMM-402 | Qualitative Research Methods Introduction to the methods and ethics of qualitative and critical research. Students are introduced to interviewing, participant observation, naturalistic study, and ethnography. They also develop a disciplined ability for the critical appraisal of public discourse, cultural phenomenon, and designed objects. Both qualitative and critical research methods rely on the researcher's observational, analytic, and critical skills, and seek to understand the behaviors, beliefs, values, attitudes, assumptions, rituals, and symbol systems that characterize relationships between the source, message, media, and audience of specific communication acts. Students will also investigate the processes of rhetorical action. By the end of the course, students will have developed a research proposal suitable for implementation as the senior thesis in communication. This course should be taken during the student's third year. (Prerequisites: COMM-301 or equivalent course.) Lecture 3 (Fall, Spring). |
3 |
| COMM-501 | Senior Thesis in Communication (WI-PR) A guided research seminar culminating in a major project that brings together the communication students’ communication studies and substantive work in his or her professional core. Focuses on designing, conducting, and completing an independent research project. The progress of each project is shared with the class for discussion and critiques. (Prerequisites: COMM-401 and COMM-402 or equivalent course and student standing in ADVPUB-BS, COMM-BS or PTCOMM-BS program.) Seminar (Fall Or Spring). |
3 |
Communication Elective |
3 | |
Professional Core‡ |
3 | |
General Education – Electives |
15 | |
Open Elective |
3 | |
| Total Semester Credit Hours | 120 |
|
Please see General Education Curriculum (GE) for more information.
(WI-PR) Refers to a writing intensive course within the major.
* Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two different Wellness courses.
‡ Professional core may be fulfilled by selecting a 300-level (or higher) course from a discipline outside the liberal arts.
§ Students will satisfy this requirement by taking either a 3- or 4-credit hour lab science course. If a science course consists of separate lecture and laboratory sections, the student must take both the lecture and lab portions to satisfy the requirement.
Accelerated Dual-Degree Programs
Today’s careers require advanced degrees grounded in real-world experience. RIT’s Combined Accelerated Pathways enable you to earn both a bachelor’s and a master’s degree in as little as five years of study. You’ll earn two degrees while gaining the valuable, hands-on experience that comes from co-ops, internships, research, study abroad, and more. Learn how a Combined Accelerated Pathway can prepare you for your future, faster.
Communication, BS degree/Communication, MS degree, typical course sequence
| Course | Sem. Cr. Hrs. | |
|---|---|---|
| First Year | ||
| COMM-101 | Human Communication An introduction to the theoretical and conceptual underpinnings of oral, visual, and written communication. Introduces basic communication models, the role of language in communication, symbols and symbol making, issues of audience analysis, and the development of different modes of discourse. Also explores the history of communication and introduces students to basic principles and research in communication studies. Lecture 3 (Fall, Spring, Summer). |
3 |
| COMM-105 | Foundations of Communication An introduction to the discipline of communication and the fields of advertising, journalism, and public relations. Topics include: the history and evolution of the discipline, major theories, principles of ethics, methods of research, writing styles, digital portfolio development, professional organizations, and potential careers. Students meet professors in the School, explore opportunities to engage with the professional and academic community beyond the classroom. (This class is restricted to ADVPUB-BS or PTCOMM-BS, COMM-BS or JOURNAL-BS Major students.) Lecture 3 (Fall, Spring). |
3 |
| COMM-201 | Public Speaking The public speaking course is designed to equip the student with knowledge of the theories and principles necessary for formal public speaking. Informative and persuasive speeches are the focus with emphasis on organization, evidence, language use, strategy, delivery, and effective use of media aids. Public speaking is generally offered each semester. Lecture 3 (Fall, Spring). |
3 |
| COMM-202 | Mass Communications The history and development of U.S. media, theoretical aspects of mass communications, the composition of media audiences, law and regulation of mass communications and how the media affect and are affected by society are presented. Lecture 3 (Fall, Spring, Summer). |
3 |
| YOPS-10 | RIT 365: RIT Connections RIT 365 students participate in experiential learning opportunities designed to launch them into their career at RIT, support them in making multiple and varied connections across the university, and immerse them in processes of competency development. Students will plan for and reflect on their first-year experiences, receive feedback, and develop a personal plan for future action in order to develop foundational self-awareness and recognize broad-based professional competencies. Lecture 1 (Fall, Spring). |
0 |
General Education - First Year Writing (WI) |
3 | |
General Education - Artistic Perspective |
3 | |
General Education - Ethical Perspective |
3 | |
General Education - Global Perspective |
3 | |
| MATH-101 | General Education - Mathematical Perspective A: College Algebra This course provides the background for an introductory level, non-trigonometry based calculus course. The topics include a review of the fundamentals of algebra: solutions of linear, fractional, and quadratic equations, functions and their graphs, polynomial, exponential, logarithmic and rational functions, and systems of linear equations. (Prerequisites: Students may not take and receive credit for MATH-101 and MATH-111. See the Math department with any questions.) Lecture 3 (Fall, Spring). |
3 |
General Education - Elective |
3 | |
| Second Year | ||
| Choose one of the following: | 3 |
|
| COMM-302 | Interpersonal Communication Interpersonal communication provides analysis and application of the major theories of interpersonal communication in various situations. The course focuses on perception of self and others, language use, nonverbal communication, and symbolic interaction in the communication of shared meanings in face-to-face and mediated interpersonal relationships. There is a strong focus on both conflict management and intercultural interactions. Lecture 3 (Fall Or Spring). |
|
| COMM-303 | Small Group Communication This course provides students with opportunities to engage in small group decision making and problem solving. Students will analyze and evaluate their own experiences and relate them to theories and research from the field of small group communication. Lecture 3 (Fall Or Spring). |
|
| COMM-304 | Intercultural Communication Intercultural communication provides an examination of the role of culture in face-to-face interaction. Students may find a basic background in communication, anthropology, or psychology useful. Lecture 3 (Fall Or Spring). |
|
| COMM-341 | Visual Communication This course is an introduction to the study of visual communication. The iconic and symbolic demonstration of visual images used in a variety of media is stressed. The major goal of the course is to examine visual messages as a form of intentional communication that seeks to inform, persuade, and entertain specific target audiences. Lecture 3 (Fall Or Spring). |
3 |
| COMM-342 | Communication Law and Ethics This course examines major principles and trends in communication law. The course analyzes a broad range of issues related to the First Amendment, intellectual property, and media regulation. Special attention is paid to discussing the major ethical perspectives and issues surrounding contemporary communication behavior. Lecture 3 (Spring). |
3 |
| COMM-343 | Technology-Mediated Communication Technology-mediated communication (TMC) was originally defined as a form of electronic written communication. As networking tools advanced, TMC expanded to include new software developments, such as instant messenger and the web. Today, the term technology-mediated communication is used to refer to a wide range of technologies that facilitate both human communication and the interactive sharing of information through computer networks. Through readings, discussions, and observations of online behavior, students will be introduced to TMC terms and theories to further develop their TMC communication and critical thinking skills. Lecture 3 (Spring). |
3 |
Professional Core |
3 | |
General Education - Social Perspective |
3 | |
General Education - Scientific Principles Perspective |
3 | |
| STAT-145 | General Education - Mathematical Perspective B: Introduction to Statistics I This course introduces statistical methods of extracting meaning from data, and basic inferential statistics. Topics covered include data and data integrity, exploratory data analysis, data visualization, numeric summary measures, the normal distribution, sampling distributions, confidence intervals, and hypothesis testing. The emphasis of the course is on statistical thinking rather than computation. Statistical software is used. (Prerequisite: MATH-101 or MATH-111 or NMTH-260 or NMTH-272 or NMTH-275 or a math placement exam score of at least 35.) Lecture 3 (Fall, Spring, Summer). |
3 |
General Education - Immersion 1 |
3 | |
Open Elective |
3 | |
| Third Year | ||
| COMM-301 | Theories of Communication An introduction to human communication theory, including a history of the field and major theories from the intrapersonal, language, interpersonal, small group, public, organizational, mass, visual, and computer-mediated communication contexts. Theories based both in the humanities and the social sciences are covered. This course should be taken during the student's second year. (This class is restricted to ADVPUB-BS or PTCOMM-BS, COMM-BS or JOURNAL-BS Major students.) Lecture 3 (Fall, Spring). |
3 |
| COMM-401 | Quantitative Research Methods An introduction to the methods and ethics of scientific, scholarly communication research including methods of locating, analyzing, critiquing, and conducting communication research. The course focuses on empirical research methods and leads to the development of a research project proposal suitable for implementation in senior thesis in communication. This course should be taken during the student's third year. (Prerequisites: COMM-301 or equivalent course.) Lecture 3 (Fall, Spring). |
3 |
Professional Core |
6 | |
General Education - Natural Science Inquiry Perspective‡ |
3 | |
General Education - Immersion 2, 3 |
6 | |
General Education - Elective |
3 | |
Open Electives |
6 | |
| Fourth Year | ||
| COMM-402 | Qualitative Research Methods Introduction to the methods and ethics of qualitative and critical research. Students are introduced to interviewing, participant observation, naturalistic study, and ethnography. They also develop a disciplined ability for the critical appraisal of public discourse, cultural phenomenon, and designed objects. Both qualitative and critical research methods rely on the researcher's observational, analytic, and critical skills, and seek to understand the behaviors, beliefs, values, attitudes, assumptions, rituals, and symbol systems that characterize relationships between the source, message, media, and audience of specific communication acts. Students will also investigate the processes of rhetorical action. By the end of the course, students will have developed a research proposal suitable for implementation as the senior thesis in communication. This course should be taken during the student's third year. (Prerequisites: COMM-301 or equivalent course.) Lecture 3 (Fall, Spring). |
3 |
| COMM-501 | Senior Thesis in Communication (WI-PR) A guided research seminar culminating in a major project that brings together the communication students’ communication studies and substantive work in his or her professional core. Focuses on designing, conducting, and completing an independent research project. The progress of each project is shared with the class for discussion and critiques. (Prerequisites: COMM-401 and COMM-402 or equivalent course and student standing in ADVPUB-BS, COMM-BS or PTCOMM-BS program.) Seminar (Fall Or Spring). |
3 |
| COMM-605 | Social Media Analytics and Research This course focuses on social media research and ethics of applying various methodological approaches to study public data, users and messages. Students will be introduced to a variety of techniques and concepts used to obtain, monitor and evaluate social media content with a focus on how the analytics could inform communication strategies. During the course, students will also learn how to design and evaluate social media-based research studies. Lec/Lab 3 (Spring). |
3 |
| COMM-606 | Digital Storytelling This course provides students with a comprehensive understanding of digital storytelling through an analysis of current trends as well as by utilizing hands-on workshop experiences. Students will develop skills such as content strategy, digital storytelling best practices, content production, and audience analysis. Students in the course will develop critical skills to conceptualize, develop and execute an effective digital storytelling project. Lec/Lab 3 (Fall). |
3 |
Professional Core |
3 | |
General Education - Electives |
12 | |
Open Elective |
3 | |
| Fifth Year | ||
| COMM-702 | Communication Theories Over the course of this term we will cover mass communication theory from its inception as a field of study, to major trends, followed by current applications of previous paradigms, and finally into the development of new theoretical frameworks. While the main focus of this course is the integration of current mass communication theory with an individual and organizational online presence, we will also focus on how digital platforms can inform the future of theoretical research and vice versa. From a practical perspective, students will be able to apply these theories to their integrative approaches in creative digital communication and design. (This class is restricted to degree-seeking graduate students or those with permission from instructor.) Seminar 3 (Fall). |
3 |
| COMM-703 | Research Methods in Communication This course is designed to introduce students to qualitative and quantitative research methods in communication and guide them in choosing the appropriate method for their thesis research project. Topics may include research perspectives, ethics and IRB, variables, sampling methods, reliability and validity, survey, experiments, content analysis, in-depth interview, focus group, observations/ethnography, and mixed methods. (Prerequisites: COMM-702 or equivalent course.) Seminar 3 (Spring). |
3 |
| COMM-714 | Strategic Communication This course will introduce students to the theory and practice of strategic communication in advertising, public relations, health communication, crisis/risk communication, and/or political communication. This course will cover problem identification, audience research, message creation, and execution of strategic communication activities. It will also cover ethics and strategic communication through digital media. By the end of the course, students should be able to analyze and execute various components to help solve problems or achieve an organization’s goals and objectives. Seminar 3 (Fall). |
3 |
| COMM-720 | Thesis Preparation Seminar An introduction to graduate study and research in communication including the theoretical, conceptual, and methodological parameters of communication and its sub-disciplines. Participants will interact with the faculty teaching required and elective communication courses. Attention will be drawn to scholarly writing and research design. When possible, the course is organized in conjunction with the department’s colloquium series. (This course is restricted to COMMTCH-MS Major students.) Seminar 1 (Spring). |
0 |
| COMM-800 | Communication Thesis/Project A guided research project that focuses on designing, conducting, and completing a research project. The project culminates in a public presentation and defense. Thesis (Fall, Spring, Summer). |
6 |
Professional Core |
9 | |
| Total Semester Credit Hours | 150 |
|
Please see General Education Curriculum for more information.
(WI) Refers to a writing intensive course within the major.
* Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two different Wellness courses.
‡ Students will satisfy this requirement by taking either a 3- or 4-credit hour lab science course. If a science course consists of separate lecture and laboratory sections, student must take both the lecture and lab portions to satisfy the requirement.
Admission Requirements
Freshman Admission
For all bachelor’s degree programs, a strong performance in a college preparatory program is expected. Generally, this includes 4 years of English, 3-4 years of mathematics, 2-3 years of science, and 3 years of social studies and/or history.
Specific math and science requirements and other recommendations
- Strong performance in English and social studies is expected
Transfer Admission
Transfer course recommendations without associate degree
Courses in liberal arts, math, science, and computer science
Appropriate associate degree programs for transfer
Liberal arts with emphasis in communication and a technical field such as business, photography, or computer science
Learn about admissions, cost, and financial aid
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June 3, 2021
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Professor Patrick Scanlon, co-founder and former director of RIT’s School of Communication, retires
Professor Patrick Scanlon, co-founder and former director of RIT’s School of Communication in the College of Liberal Arts, has retired after 38 years. Throughout his long and distinguished career, Scanlon taught more than 4,500 students, was the first-ever recipient of the Provost Award for Excellence in Faculty Mentoring, and substantially shaped the trajectory of RIT’s communication program.
