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Salary and Career Info

Advertising and Public Relations BS

In our advertising degree you'll analyze audiences and craft persuasive messages for a variety of traditional and emerging media platforms, including websites, social media, news sites, blogs, video and photography sites, and more.

Program skills

Students have the capabilities and understandings of:

  • Spoken, visual, and mediated communication.
  • Conducting quantitative and qualitative research, and statistical analyses.
  • Writing speeches, news releases, advertising copy, newsletters, feature articles, and managing various digital and social media platforms.
  • Designing layouts for newsletters, brochures, and other print materials through knowledge of the Adobe Suite
  • Creating campaigns for public relations and advertising

Program job titles reported

Merchandise Service Coordinator; Events Planner; Digital Marketing Coordinator; Advertising Script Writer; Junior Copywriter; Digital Outreach Specialist

Select program hiring partners

Abiomed; Apple; ARCMIS Corp; Blue Bear Creative; Caribou Coffee; Catholic Family Center; CGI Communications; Finger Lakes Performing Provider System (FLPPS); Fromagination; Garlock Sealing Technologies; Hands & Voices; LaLew Public Relations; RIT - Center for Campus Life; RIT - College of Liberal Arts; The Walt Disney Company; Tri Sigma


Outcome Rates*

Total percentage of graduates who have entered the workforce, enrolled in full-time graduate study, or are pursuing alternative plans (military service, volunteering, etc.).


Knowledge Rate

*Total percentage of graduates for whom RIT has verifiable data, compared to national average knowledge rate of 41% per NACE.
Outcome % of Students
Employed 60.00%
Full-time Graduate Study 0%
Alternative Plans 10.00%
Outcome % of Students
Employed 60.00%
Full-time Graduate Study 0%
Alternative Plans 10.00%

Cooperative Education

Cooperative education, or co-op for short, is full-time, paid work experience in your field of study. And it sets RIT graduates apart from their competitors. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries. RIT co-op is designed for your success.

Students in the advertising degree are required to complete one cooperative education or internship experience.