In our advertising degree you'll analyze audiences and craft persuasive messages for a variety of traditional and emerging media platforms, including websites, social media, news sites, blogs, video and photography sites, and more.
Program skills
Students have the capabilities and understandings of:
- Spoken, visual, and mediated communication.
- Conducting quantitative and qualitative research, and statistical analyses.
- Writing speeches, news releases, advertising copy, newsletters, feature articles, and managing various digital and social media platforms.
- Designing layouts for newsletters, brochures, and other print materials through knowledge of the Adobe Suite
- Creating campaigns for public relations and advertising
Program job titles reported
Merchandise Service Coordinator; Events Planner; Digital Marketing Coordinator; Advertising Script Writer; Junior Copywriter; Digital Outreach Specialist
Select program hiring partners
Abiomed; Apple; ARCMIS Corp; Blue Bear Creative; Caribou Coffee; Catholic Family Center; CGI Communications; Finger Lakes Performing Provider System (FLPPS); Fromagination; Garlock Sealing Technologies; Hands & Voices; LaLew Public Relations; RIT - Center for Campus Life; RIT - College of Liberal Arts; The Walt Disney Company; Tri Sigma
70%
Outcome Rates*
77%
Knowledge Rate
| Outcome | % of Students |
|---|---|
| Employed | 60.00% |
| Full-time Graduate Study | 0% |
| Alternative Plans | 10.00% |
Cooperative Education
Cooperative education, or co-op for short, is full-time, paid work experience in your field of study. And it sets RIT graduates apart from their competitors. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries. RIT co-op is designed for your success.
Students in the advertising degree are required to complete one cooperative education or internship experience.