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What We Do

The RIT MAGIC Center is a university-wide research center with a multi-disciplinary entrepreneurial approach to digital media research and production.  With a focus on Media, Arts, Games, Interaction, and Creativity, MAGIC blurs the lines between art and technology.

Statistics

Learn

world-class curriculum from design, film, animation, and game development

Research

cutting-edge technology, new solutions and the convergence of digital media disciplines

Make

resident student teams, creating and publishing new media experiences

Commercialize

entrepreneurial minds, starting their own studios and founding new businesses

A large, open space with a white backdrop with two people standing in front of it

Sound Stage

World-class facilities, including: 7,000-square-foot sound stage and post-production sound mixing and color correction facility suites for both educational and commercial productions

Magic tour

Virtual Tour

Step inside our 52,000 square foot state-of-the-art facility devoted to digital media research and production.

Latest News

  • December 1, 2021

    student in a studio filming a person sitting on a motorcycle.

    RIT educates tomorrow’s experts in virtual production

    MAGIC Spell Studios, RIT’s world-class digital media research and production facility, is bringing the latest in virtual production (VP) technology to RIT students. VP blends filmmaking, 3D graphics, computational photography, and real-time game engine rendering to produce in-camera visual effects similar to those seen in the groundbreaking work on Disney’s The Mandalorian and Marvel’s Avenger films.

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